About me and my approach

Pragmatic and proactive designer by craft, generalist in practice

I’ve been designing services and experiences since 2010 - working in agency and inhouse design teams, across the private and public sector, in a wide range of industries.

I work to develop a deep understanding of the holistic environment of a service and all people affected, understanding journeys as sequenced user actions with touchpoints (on and offline), artefacts and systems. I collaborate with people to create feasible, viable solutions that achieve user needs and business goals, which I continuously iterate based on evidence.

I can work in different stages of the design process - be it understanding what is desirable for users and viable for business in discovery, or iterative development as part of an agile team.

My work has received awards and recognition from highly respected organisations within the industry, and I am Fellow of the Royal Society of Arts.

View my CV

Design services

Service design
Interaction design
Information architecture
Quant and qual research

Strategic services

Needs discovery
Market research
Service rollout

Management services

Design systems
Design ops

How I work

Evidence based

Design decisions need to be based on learnings and challenged through continuous research.


Solutions need to consider the complexities of real life and be accessible for everyone they affect.


Make things for people as fast as possible to quickly learn how to improve.


Use creativity, insight and hard work to elevate experiences to be meaningful to people.


Design for people’s needs while supporting the long term vision of the organisation.


Work proactively with colleagues, stakeholders and others in order to achieve shared goals.

How I lead


Listen attentively to others, communicate with honesty, and treat others with respect.

Shared understanding

Develop a shared understanding with others in order to communicate clearly.


Leverage experience to identify similarities between problems to provide perspective.


Respond to different dynamics within the team in order to get the best out of people.


Operating at all levels - thinking about long term goals while focusing on present details.

Continuous learning

Everyday is another opportunity to improve skills or learn something new.


My work has received recognition from highly respected organisations

MOJ Project Delivery


Winner of Collaboration of the Year and Innovation of the Year awards.

UK Pensions Awards


Investment Innovation of the Year winner.

The Bookseller


Digital Strategy of the Year winner.

Webby Awards


Webby Awards honouree.



50 Best Websites.

Royal Society of Arts


RSA Student Design Awards winner, and RSA Fellow.

New Designers


UK New Designer of the Year runner up.

What people say about me

I’ve worked with great people and built strong relationships

I had the exceptional pleasure of hiring Andrew during my time at the Ministry of Justice. Andrew is an excellent designer – pragmatic, agile, thoughtful in his approach, and deliberate in his execution. From the start, he integrated into the service team seamlessly and was able to immediately deliver value to the in-progress service transformation.

Chris Govias
Chief of Design

Andrew is a smart and thoughtful experience designer who has customer needs and business goals at the heart of his work. An active team member, he is always looking to pass on knowledge and to learn from others. A great person to work with.

Jason Bootle
Service Designer